Journal

Notes from the studio.

Performance, method, search: what we learn by building, written short.

Performance May 2026 · 4 min

Core Web Vitals: why speed became SEO

Google rewards fast sites. How we design performance from the very first mockup.

Coming soon
Method Apr 2026 · 6 min

Building a marketplace without technical debt

The architecture choices that save you from rewriting everything six months after launch.

Coming soon
Search Mar 2026 · 3 min

Ranking a bilingual en / fr site in Switzerland

Hreflang tags, URL structure, and content: what actually matters for two languages.

Coming soon