Notes from the studio.
Pricing, SEO, branding, upkeep: what we learn by building, written short for SME owners. Articles not yet translated are marked “In French”.
Websites & tech
WordPress vs Astro performance: a real benchmark in 2026
The two stacks compared on an identical corporate site (WordPress with a standard theme vs custom Astro): real figures for Lighthouse, TTFB, bundle size and costs.
ReadTWINT for e-commerce: how to integrate it in Switzerland in 2026
TWINT accounts for 40% of mobile e-commerce payments in French-speaking Switzerland in 2026. Without TWINT, your shop loses a third of its mobile baskets. How to integrate it properly depends on your stack, from Shopify to WooCommerce or Stripe.
ReadWhy your WordPress site costs you more every year
You pay CHF 150 a month in plugins and licences for your WordPress site. In 3 years, it will be CHF 350 a month. We explain why WordPress costs drift upwards structurally, and how to avoid it.
ReadWhy your WordPress site broke on a Sunday evening
You clicked “Update” on a Friday, and on Sunday evening your site was showing an error. The cause is almost never chance: four mechanisms explain why WordPress breaks, and why a site built without technical debt holds up.
ReadLighthouse score: how to get above 95 on mobile in 2026
Lighthouse is the 2026 standard for measuring a website's technical quality. Reaching 95+ on mobile now separates the sites that rank from the sites that struggle.
ReadWordPress and SEO in 2026: why it has become a real problem
WordPress has powered the web for 20 years. In 2026, it no longer keeps up with modern SEO standards, for reasons of performance, security and technical debt. This guide covers those three problems, then explains when and how to migrate if you decide to make the move.
ReadHeadless CMS in Switzerland: Sanity, Payload and Strapi compared in 2026
The traditional CMS (with WordPress in the lead) is no longer the standard for new projects: in 2026, headless CMSs have taken over. A comparison of 4 options for a Swiss SME, on editing and cost criteria.
ReadStripe Connect for marketplaces: the complete guide for Switzerland
In 2026, Stripe Connect has become the go-to solution for building a marketplace in Switzerland. Standard, Express and Custom accounts, payment splits, KYC, TWINT integration: these are the points to settle before you start.
ReadAstro vs Next.js: which framework to choose in 2026
Astro and Next.js are the two dominant frameworks for modern websites in 2026, and they serve different use cases: your project tells you which one to choose.
ReadSEO & search
XML sitemap: how to configure it correctly in 2026
A badly configured XML sitemap can stop Google from indexing half of your website without you knowing. You therefore need to know how to configure it properly, submit it to Search Console and avoid the common pitfalls.
ReadBacklinks in Switzerland: 10 strategies that work in 2026
In 2026, link building is no longer done by buying links from PBNs. These 10 clean strategies, adapted to the Swiss market, let you build your SEO authority over 12 to 18 months.
ReadLocal SEO in Lausanne 2026: a complete strategy for SMEs in Vaud
Appearing in Google’s local pack for Lausanne searches (“restaurant Lausanne”, “lawyer Lausanne”, “web agency Lausanne”) is one of the most profitable SEO moves for an SME in Vaud in 2026.
ReadWebsite SEO audit: the complete method for Swiss SMEs
Before paying CHF 2,000 a month for an SEO retainer, you can audit your own site in 2 hours with free tools and the 10-point checklist we use as a starting point at Voren.
ReadLocal SEO in Geneva in 2026: the guide for a bilingual, international market
Geneva combines a huge volume of English-language searches, international decision-makers and the cross-border fabric of Greater Geneva: local SEO follows rules there in 2026 that apply to no other city in French-speaking Switzerland.
ReadGoogle Business Profile: complete optimisation for Swiss SMEs in 2026
A well-optimised Google Business Profile (formerly Google My Business) drives 3 to 10 times more local traffic than a profile left on its default settings, and since 2024 it has fed directly into Google's AI Overviews.
ReadHow to choose an SEO agency in French-speaking Switzerland: 8 screening criteria
Screening SEO agencies in French-speaking Switzerland is frustrating: transparency is rare, and so is any real commitment to execution. These 8 criteria help you avoid unpleasant surprises.
ReadKeyword research in French-speaking Switzerland: the 2026 method
Keyword research is the bedrock of SEO: every SEO strategy that works starts from it. Done badly, it costs you 12 months trying to rank for worthless keywords.
ReadSchema.org for Swiss SMEs: the markup that matters in 2026
Schema.org structured data has become a major SEO factor in 2026 with the integration of Google's AI Overviews. We review the markup to prioritise on your Swiss SME website.
ReadCore Web Vitals: why speed has become SEO
For a long time, SEO and technical performance were two separate disciplines. Since 2021, Google has merged the two. To understand what separates a site that ranks from a site that struggles today, you need to understand Core Web Vitals.
ReadE-commerce
Black Friday Switzerland 2026: preparing your online shop without missing a thing
Black Friday 2026 falls on 27 November, and Swiss purchases on that day will exceed CHF 600 million. For your online shop to get its share, you need to prepare it from September.
ReadE-commerce in Switzerland in 2026: the complete strategic guide
The Swiss e-commerce market passed the CHF 14 billion mark in 2025. Before you launch or rebuild your online shop, you need to choose a positioning, a stack and your payment methods, and know which mistakes to avoid.
ReadBranding & identity
Logo vs visual identity: what is the difference and which should you choose?
Logo and visual identity, often confused, are two different services with different prices: your needs decide which one to choose.
ReadChoosing brand typography: a guide for SMEs in 2026
Typography is the element of visual identity that covers 80% of your brand’s surface (web copy, slides, email signature). Choosing it well matters as much as choosing your logo well.
ReadThe price of a logo in Switzerland in 2026: real ranges and criteria
A professional logo in Switzerland costs anywhere from CHF 200 to CHF 50,000, depending on who designs it and what they deliver. Real ranges by type of service and criteria for choosing, to avoid paying for nothing.
ReadChoosing your brand's colour palette: a 2026 guide for SMEs
You will keep your brand colours for 5 to 10 years, and the brand's recognition, the legibility of your materials and their consistency all depend on them. So it pays to use a method when choosing them.
ReadA brand book for Swiss SMEs: how to build it and make it useful
A brand book that nobody uses is a PDF gathering dust. This guide shows how to build yours so that it guides your team and your partners for 5 to 10 years.
ReadVisual identity vs branding: what you are really buying
The words branding and visual identity are used interchangeably, even though they refer to two different services with different budgets. Three questions to the provider are enough to work out what you are really buying.
ReadPricing & business
Cyber Monday Switzerland 2026: capturing the end of Black Week
Cyber Monday 2026 falls on 30 November. Often neglected after an exhausting Black Friday, it is nonetheless the second-biggest e-commerce revenue day of the year in Switzerland, and five strategies show how to make the most of it.
ReadHow much does a website cost in Geneva in 2026
From 700 francs to more than 12,000: we recorded the prices that eight providers display for a website in Geneva, and the ranges given by four price guides from 2026.
ReadHow much does a website cost in Lausanne in 2026
From 499 francs to more than 15,000: we recorded the prices that eight providers display for a website in Lausanne, and three price guides published this year.
ReadHow much does a website cost in Valais in 2026
From 399 francs to more than 15,000: we recorded the prices that eight providers display for a website in Valais, and two price guides published this year.
ReadWho owns your website? Code ownership and portability for SMEs
Many SMEs discover on the day they want to leave that they own nothing: not the code, not exportable content, not the access. Four checks are enough to know whether your website belongs to you and whether you can take it back.
ReadHow to choose a web agency in French-speaking Switzerland: the criteria that matter
Hundreds of web agencies compete for the projects of SMEs in French-speaking Switzerland, and nothing looks more like one agency website than another agency website. A few concrete, verifiable criteria are enough to screen them before you sign.
ReadHow long a website takes to build in 2026: what is really realistic
When you ask for a website quote, the timeline you are given often needs halving for the pessimist and doubling for the realist. We set out the real timelines in 2026, by type of project, and the real causes of delay.
ReadHow much does SEO cost in Switzerland in 2026
An audit at CHF 900 or a retainer at CHF 3,000 a month: when it comes to SEO in Switzerland, it is hard to know what exactly you are buying. We go through the actual market ranges for 2026, what justifies the differences and the pitfalls of cheap SEO.
ReadCreating a website in Switzerland in 2026: the decisions to make before you start
Type of site, technology, hosting, SEO, code ownership: the decisions that determine the cost and lifespan of a website are made before the first quote. The guide to settling them in the right order.
ReadWebsite redesign in 2026: a strategic guide for Swiss SMEs
Redoing your website is an investment that pays off over 5 to 10 years. Badly run, the project can also go off the rails, from CHF 15,000 planned to CHF 50,000 spent with no result.
ReadHow to brief a web agency: 10 questions to ask before you sign
The initial brief with a web agency determines 80% of a project's success. The 10 questions to ask before you sign a quote help you identify the good agencies and rule out the bad ones.
ReadHow much does a website cost in Switzerland in 2026
Prices are seldom discussed in the Swiss digital sector. Agencies rarely give a range, and foreign comparison sites produce American figures that make no sense here. The real market prices in 2026, by type of project, and what explains the gaps.
ReadContent
AI for SEO writing: opportunity or trap in 2026?
Using ChatGPT, Claude or Gemini to mass-produce SEO content looks like an obvious shortcut. Several sites that did so in 2023 and 2024 saw their traffic collapse in 2025. Some uses of AI still work, others kill SEO.
ReadEditorial calendar for Swiss SMEs: how to actually build one
An editorial calendar that works lasts 12 months, brings in SEO traffic and stays manageable for one person. Here is the method we use at Voren and teach our clients.
ReadSEO copywriter in Switzerland: what it costs, how to choose
SEO copywriting rates in Switzerland range from CHF 0.05 to CHF 1.50 per word, for what looks like the same service. The real market prices for 2026 and five selection criteria show how to tell good writers from bad ones.
ReadNever lose your content: protecting the editorial work behind an SME website
A website’s content is often worth more than the code that displays it. As part of Voren’s maintenance, we protect the texts, the CMS history and the application database of an SME in French-speaking Switzerland with versioning, regular exports and tested restores.
ReadOther
Building an app for your business in Switzerland, step by step
From the idea to publishing on the App Store and Google Play: what to decide at each step, with the timelines and budgets of the Swiss market.
ReadHow much does a mobile app cost in Switzerland in 2026
Few Swiss studios publish their app prices. Six do: here are their ranges, what moves the price, what costs every year, and how to read a quote.
ReadAn SME’s dashboard: what to measure on your website and with which tools
Many SMEs look at their website once a year, when it is time to redo the design. A good dashboard is checked every month and helps you decide: where to put the effort, which page to fix, which keyword to target. Four families of metrics matter, and there are tools to track them without breaking the bank.
ReadApplication maintenance: your peace of mind over the long term
A website ages even when nobody touches it: its dependencies get older and its fixes pile up. Voren's application maintenance keeps your site healthy month after month, within a written scope that states what it covers and what it does not.
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Clovis · founder Let’s build what’s next.
Tell us where you want to go. We send back a mockup and a clear price, fixed before we start.