Voren builds your company's visual identity: colour palette, typography, usage rules and ready-to-use applications. A clear brand guide that keeps your brand recognisable everywhere, from your website to your documents. Prices shown up front, three packages, and a discount when the identity comes with the logo.
A visual identity is the system that makes your company recognisable everywhere: colour palette, typography, style and the rules that govern their use. Where a logo is limited to a single mark, the identity organises the entire world around it and holds consistency over time, from the website to the sales document. Voren designs it to be handed over: to your team, to your providers, to whoever picks up the files two years from now.
Three profiles come up often, at different moments in a company's life.
A young company at the moment everything takes shape — first website, first business cards, first meetings — with the ambition of looking established from the very first contact.
Website, sales documents, social channels: the company speaks on several channels at once, and every new touchpoint reopens the question of how it should look.
The logo goes to the printer, the pitch deck to an agency, the newsletter is done in-house: every deliverable passes through different hands, and the brand has to stay exactly the same.
« My communication is all over the place. »
We settle once and for all the decisions that used to come back with every new document — which colour, which typeface, which size — so each new piece starts from the same base.
« Every provider reinterprets my brand their own way. »
The guide removes the room for interpretation: exact colour references, minimum sizes, examples of correct and incorrect use — nothing is left to guess.
« I have a logo, but nothing around it is coherent. »
We start from the logo you already have: we draw out its colours and its character, then build the system around it so everything else speaks the same language.
« I don't want to depend on my provider to keep my brand alive. »
Everything is delivered in editable formats and documented for handover: your next designer works from the guide without ever having to call us.
The same colours, the same typography and the same tone across your website, your documents and your social channels. Your company stays recognisable from one touchpoint to the next, with no drift over the months.
Colour palette, typography, sizes, spacing and usage are fixed in a clear document. Every provider who touches your brand applies the same rules, with no reinterpretation.
Business cards, letterheads, social media templates, document templates: your identity arrives applied to everyday touchpoints, ready to use from delivery.
The visual identity extends the logo within a single world. Taken with the logo design, the combination gets −10%, for a coherent whole at a controlled price.
Three packages cover the essential needs, from a coherent base to the complete brand guide. The price is fixed: announced at the brief, held at delivery.
3-colour palette, 1 typeface, business card, letterhead, 8-page guidelines.
Plus: 6-colour palette, 2 typefaces, grid system, print kit, 15-page guidelines.
Plus: advanced type system, full print kit, social templates, 30+ page guidelines.
The foundations are the same everywhere: what sets the packages apart is the breadth of the palette, the depth of the typographic system and the number of documented applications.
| What you get | Mini CHF 1'500 | Recommended Complete CHF 4'500 | Brand book CHF 9'000 |
|---|---|---|---|
| Primary and secondary colour palette, precise references | |||
| Typography and heading hierarchy | |||
| Business cards and letterhead applied | |||
| Usage rules, clear space and source files delivered | |||
| Shareable brand guide | |||
| Palette expanded to six colours and a second typeface | |||
| System grid and print kit | |||
| Advanced typographic system and social media templates | |||
| Brand book documenting every use across more than 30 pages |
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We frame your positioning, your values and your visual references. You leave with a clear direction and the package suited to your needs.
Exploring the options: colours, typography, graphic style. Together we select the direction that carries your brand best.
The chosen direction becomes a complete system: precise palette, typography, usage rules and first coherent applications.
Applying the identity to your key touchpoints and formatting the guide. On the top package, the brand book documents every use in detail.
Handover of the source files, the guide and the applications. Your team and your providers have everything to apply the identity independently.
Three services that naturally extend your visual identity.
Tell us where you want to go. We bring the site, the craft, and the visibility.
The logo is the mark that identifies your brand. The visual identity is the complete system around that mark: colour palette, typography, usage rules and applications across your touchpoints. The logo fits in an image, the visual identity lives in a guide that keeps all your communication coherent.
A guide fixes your brand's visual elements and how to use them: primary and secondary colour palette with their references, typography and heading hierarchy, sizes, spacing, clear space and usage examples. It's the reference document every provider who touches your communication follows.
The Brand book, at CHF 9,000, is the most complete version: beyond the guide, it documents every use in detail, the variants, the application cases across a wide range of touchpoints and the brand's tone. It suits companies coordinating several providers or wanting a lasting framework for all their communication.
The timeline depends on the package and the breadth of the applications. The Mini is built in a few days; the Complete and the Brand book call for more back-and-forth to cover all the touchpoints and document usage. The schedule is set at the brief and kept through to handover.
Yes, and we recommend it. Ordering both together costs 10% less than taking them separately, and above all the mark and the system are born in a single movement: the logo arrives with the colours and typography that will live around it, rather than being dressed up after the fact.