The price of a logo in Switzerland in 2026: real ranges and criteria

Why prices vary by a factor of 250

When you ask for 5 quotes for a logo design in Switzerland in 2026, you typically receive figures between CHF 200 and CHF 50,000, for a deliverable that looks identical on paper.

The price of a logo depends on 5 structural factors that have nothing to do with the final quality of the file you receive:

1. Who designs it: design student, beginner freelancer, senior freelancer, agency, renowned designer
2. How many concepts you see: 1, 3, 10 or 50 different proposals
3. How many deliverables: just the file, or a complete brand kit (variations, mockups, guidelines)
4. Whether the rights are transferred or not
5. The time spent: 2 hours on Canva or 40 hours of in-depth research

This article breaks down the real ranges by type of service, the criteria for choosing a provider, and the mistakes to avoid so you do not pay for nothing.

2026 price ranges by type of provider

Level 1: Low-cost platforms (Fiverr, 99designs, Canva)

Price: CHF 5 to 500 Timeline: 24 hours to 1 week Deliverable: a basic PNG/SVG file, sometimes without variations

On Fiverr, you can find “pro logos” for USD 5. It is technically possible because the designer (often in Bangladesh, India or the Philippines) uses existing templates that they customise in 30 minutes. The result looks like a logo, but it was not designed specifically for you.

99designs runs contests: you pay USD 299 to USD 1,299 and 30 to 100 designers send you concepts. You choose one and pay that designer the amount.

Who it is for: a personal project, an association with no budget, quick tests. A business that wants its logo to last 5 to 10 years should aim a level higher.

Risks: a logo that looks like 100 others (templates), unclear rights (the designer can resell it to others), no clean vector files for physical media, no variations.

Level 2: Beginner freelancer (students, juniors)

Price: CHF 300 to 1,200 Timeline: 1 to 2 weeks Deliverable: 2 to 3 concepts, vector file, basic variations

A beginner freelancer in Switzerland charges between CHF 50 and CHF 80 an hour. For a logo that takes 8 to 15 hours of work, that comes to CHF 400 to CHF 1,200.

Who it is for: an early-stage start-up, a self-employed person starting out, a cultural association. When the budget is tight but you want something made to measure.

Risks: concept research that is often weak (juniors unconsciously copy what they have seen), not always a structured methodology, a debrief that is sometimes rushed.

How to choose: ask to see 3 previous projects done for real clients, leaving out school projects, and discuss the methodology for 30 minutes.

Level 3: Senior freelancer (5+ years of experience)

Price: CHF 1,200 to 4,000 Timeline: 2 to 4 weeks Deliverable: 2 to 3 concepts after a moodboard, vector file + complete variations + mini guidelines

A senior freelancer in Switzerland charges between CHF 100 and CHF 150 an hour. For a logo that takes 12 to 25 hours (moodboard, research, sketches, finalisation), that comes to CHF 1,200 to CHF 4,000.

Who it is for: an established SME that wants a lasting logo, a post-seed scale-up, an ambitious independent brand.

Voren’s Logo Premium package delivers work at this level, with a more complete deliverable: 4 iterations, 8 pages of guidelines, SVG animation. The Essential package suits a brand that wants to start off on the right foot.

How to choose: a consistent portfolio across 5+ client projects, a written methodology, rights set out in the contract, support after delivery.

Level 4: Design agency or branding studio

Price: CHF 4,000 to 15,000 Timeline: 4 to 8 weeks Deliverable: typography and symbol exploration, 3 to 5 finalised concepts, complete brand kit, extended guidelines, variations on real media (mockups), handover workshop

A Swiss design agency charges between CHF 4,000 and CHF 15,000 for a complete logo, depending on the complexity and the agency’s reputation.

Who it is for: a B2C brand with high marketing stakes, a post-Series A scale-up, the identity redesign of an established brand that wants a step up in quality.

Voren’s Logo Signature package delivers an equivalent complete format: 3 concepts, typographic exploration, symbol, 12 pages of guidelines, a 2-hour handover workshop.

How to choose: a portfolio of well-known brands or award-winning projects, a stable team (no high turnover), a repeatable methodology.

Level 5: Renowned designer or premium agency

Price: CHF 15,000 to 50,000+ Timeline: 8 to 16 weeks Deliverable: in-depth research on the brand, positioning exploration, 3 to 5 finalised concepts with complete applications, a brand book of 30 to 80 pages

Renowned designers in Switzerland charge between CHF 15,000 and CHF 100,000 per project. Swiss premium agencies charge between CHF 20,000 and CHF 50,000.

Who it is for: large companies, luxury brands, cultural institutions, well-known festivals, the redesign of an iconic brand.

For 95% of Swiss SMEs, this level is oversized. A CHF 30,000 logo does not convert better than a CHF 3,000 logo for an SME that is starting out.

The factors that make the price vary

Within each level, these factors can make the price vary by a factor of 2 to 3:

Number of concepts proposed: 1 finalised concept vs 5 parallel concepts. More concepts = more time = more expensive.

Custom typographic work: using an existing Google Fonts typeface vs creating a unique wordmark. Custom creation = an extra CHF 1,500 to 5,000.

SVG animations: a static logo vs an animation for a video intro or a website. An extra CHF 500 to 2,000.

Extended brand kit: just the logo vs a complete identity (palette, typography, stationery, mockups). An extra CHF 2,000 to 15,000, depending on the scope.

Handover workshop: 30 minutes vs a half-day of team coaching on how to use the logo. An extra CHF 500 to 1,500.

Rights transferred or not: most serious providers transfer the rights by default. But some platforms (99designs) leave the rights unclear, so check explicitly.

How to choose between providers

5 questions to ask before signing.

1. “Can you show me 3 real client projects (not school projects), with their context?” If the answer is vague or the projects are taken out of context (staged for the portfolio), move on. A good designer has consistent references.

2. “What is your standard methodology, in 5 steps?” If the answer is “it depends on the project”, move on. A professional has a repeatable process.

3. “How many concepts do you propose, and how many revision rounds?” A precise answer (“3 finalised concepts, 2 major revision rounds”) = serious. A vague answer = improvisation.

4. “Are the rights transferred? Is there a signed contract?” An explicit transfer of rights in a written contract = mandatory. Without it, the designer can resell your logo to others or claim it as their own in 5 years’ time.

5. “How long does finalisation take, and what is delivered?” A freelancer who delivers in 24 hours for CHF 200 has not had time to do serious concept research. A designer who takes 8 weeks for CHF 2,000 may be wasting your time with needless back-and-forth.

Common mistakes made by Swiss SMEs

Mistake 1: Choosing on price alone. A CHF 200 logo can seem like a bargain until you discover that it looks like 50 others or that it cannot be printed at high resolution.

Mistake 2: Wanting 10 concepts. “More concepts = more choice” is false. More concepts dilute the quality of each one. 2 to 3 finalised concepts are worth more than 10 rushed ones.

Mistake 3: Redoing your logo every 2 years. A logo should last at least 5 to 10 years. If you redo it too often, you lose the recognition you have built up.

Mistake 4: Briefing in 10 minutes by email. A good logo brief takes 1 to 2 hours of discussion (your story, your target audience, how the logo will be used). Without a brief, the designer is working blind.

Mistake 5: Approving by internal majority vote. An internal poll asking “which one do you prefer” = guaranteed disaster. A single person (the founder or the marketing director) must decide, on strategic criteria.

What Voren delivers

Voren offers three logo packages, with the price fixed before work starts, from the simplest to the most complete:

• Essential: 1 finalised concept, complete vector files, colour/black/white variations, rights transferred, 7 days
• Premium: 2 finalised concepts, 4 iterations, complete variations (icon, lockup, square format), 8 pages of guidelines, rights transferred, 10 days
• Signature: 3 finalised concepts, typographic exploration, symbol, 12 pages of extended guidelines, presentation mockups, 2-hour handover workshop, rights transferred, 14 days

All packages include: a written brief, rights transferred without restriction, SVG/PDF/PNG vector files, functional variations. The amount is fixed before work starts and does not change afterwards.

Going further

See your logo project: the complete scope for your needs.

See our Logo service: details of the 3 packages, examples, FAQ.

See our Visual identity service: if you also want the palette, typography, templates and stationery.