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B2C site + B2B portal · 2024

Solbois · parquet flooring company

Editorial website for a Vaud parquet flooring company, with an interactive Visualizer tool and a dedicated portal for real-estate professionals.

Editorial siteInteractive toolB2B portal
Designed and built by Voren Lausanne / Prilly · Vaud solbois.ch
solbois.ch
Solbois · parquet flooring company — site preview
Up close
Solbois Parquet-Visualizer page — “Devenez le créateur de votre intérieur”
The Parquet-Visualizer — visitors project a wood species into their own interior before even reaching out.
Solbois homepage on mobile
The homepage on a phone — the “Créateurs d’intérieur” signature and the entry into the services, on the screen where most private clients arrive.

Where it started

Solbois has been installing, renovating and maintaining parquet floors in Lausanne and Prilly since 2008, under a signature that says it all: “Créateurs d’intérieur” — creators of interiors. The site had to serve two audiences with opposite expectations — private clients looking for inspiration for their house or apartment, and real-estate professionals who want direct access to their ongoing projects. One site, two journeys to structure properly.

What we built

An editorial showcase that owns the material: the services — installation, renovation, maintenance — presented page by page, and an interactive Parquet-Visualizer that invites everyone to become the creator of their own interior by projecting a wood species into a room before making contact. On the professional side, a dedicated B2B portal, reachable straight from the navigation, separates their journey without duplicating the site. Contact also runs through WhatsApp Business, directly from the pages.

What runs today

The site is live at solbois.ch: private clients arrive at the first meeting with an idea already shaped by the Visualizer, professionals reach their portal in one click, and both journeys coexist under a single brand.

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