Goldtest · official Swiss Ski Schools outfits
Four-language e-commerce for the official brand of Swiss Ski Schools outfits. B2B pros, B2C for everyone, and the upcycled Afterski line.
Where it started
Goldtest has dressed the Swiss Ski Schools since 1991: it is the instructors’ official outfit. But the brand doesn’t speak only to the pros. Three lines coexist — League Pro, reserved for ski schools, Club serie, its consumer version, and Afterski, the upcycled range made from instructor outfits. Three very different audiences, one brand, and a Switzerland that shops in four languages.
What we built
An online shop in four languages (FR, DE, IT, EN), organised as worlds rather than a catalogue: each line has its own page, its own story and its own audience, without ever leaving the Goldtest identity. Checkout takes Twint and cards. For the ski schools, a dedicated shop on the Easy Ski School subdomain gives instructors an ordering journey kept separate from the public one.
What runs today
The shop is live at goldtest.ch, in all four languages. Schools order through Easy Ski School, the public buys Club serie and Afterski on the main shop, and everything is paid by Twint or card. One brand, three worlds, one site.