eBike Shop Torgon & Vionnaz · e-bikes from Lake Geneva to the Portes du Soleil

The context

The e-bike shop in Le Bouveret, on Lake Geneva, which also serves Torgon and Vionnaz. It sells Lapierre, Ghost, Moustache and Nukeproof. It also rents bikes out, and its workshop repairs anything with pedal assistance. Its WordPress site carried 70 products in 17 categories, and Google knew 111 of its addresses. The new site had to keep every one of them.

What that changed in the design

The menu and the pages stay the ones customers knew. The design starts from the three colours of the logo, one per service: green for sales, blue for rental, orange for the workshop, on the buttons and at the top of the pages. The home page shows the shop’s slogan in very large type, “The right bike at the right price.”, and scrolls through the cut-out bikes on the green of Torgon, each with its price.

The site has to show the bikes with their prices, then bring customers into the shop. The catalogue filters by brand, year and availability, and sorts by price. On every bike page, “Request a quote” adds the bike to a list the shop receives by email with the form. Calling and WhatsApp stay one tap away on a phone.

Some of the visitors are tourists: the site exists in French, German, Italian and English, bike pages and forms included. It replaces Google Translate.

Changing websites without losing Google

The new site replaced WordPress on 22 October 2026, on the same hosting and at the same addresses. Before the switch, the 111 addresses of the old site were checked: 103 answer directly, 8 through a single redirect. The old images lead to the new ones, and the page titles and descriptions carry over, as does the data Google reads on each bike (price, stock, reviews).

Measured on a phone before launch, Lighthouse scores 96 to 99 for performance, and 100 for accessibility.

What comes with it

The shop edits its own texts and bike pages, photos included, from a web interface. Signing in takes a code sent by email, with no password to remember, and each change is live a few minutes later. The site runs no code on the server apart from sending the forms, and Google Analytics waits for the visitor’s consent before it loads.